North Las Vegas, NV (Sept. 18, 2009) – On Saturday and Sunday, Sept. 12 and 13, Upper Deck International hosted its World of Warcraft® Trading Card Game Darkmoon Faire in Amsterdam, and the result was the biggest Upper Deck World of Warcraft® Darkmoon Faire event ever! With more than 3,000 visitors gathering at the Westerpark Gasfactory, event organizers were ecstatic by the turnout.

“As the last European Darkmoon Faire of 2009, we were expecting Amsterdam to be a bigger event than usual, but we never expected it to be this big,” said Carl Crook, Upper Deck International’s Organized Play Manager. “We are very excited that the game has been able to draw so much attention.”

As curious onlookers approached the venue, you couldn’t help but notice the demonstration queue spilling out onto the sidewalk, and Upper Deck’s volunteer staff was kept busy all weekend long performing demonstrations for more 2,000 inquisitive visitors. Many of the new players stayed on to participate in the beginners’ tournaments using one of the free Starter Decks they each received. Visitors were also given an opportunity to expand their World of Warcraft® TCG collection by the on-site vendor, who accommodated consumers by taking orders after selling out of all event stock by noon on Saturday.

A total of 21 different countries were represented by the 222 players who took part in the main World of Warcraft TCG tournament, while the online competition drew 12 times as many players as the usual number of Darkmoon Faire participants. The result was additional tournaments being added throughout the weekend to accommodate the high volume.

The next major World of Warcraft® TCG event that’s scheduled is the World Championships, which will take place in Austin, Texas, from Thursday, October 8, through Sunday, October 11. The next Darkmoon Faire event will be held in Las Vegas on December 4 through 6. Both the World Championships and the DMF Las Vegas happenings are open to the public. For more information on qualification and other World of Warcraft TCG events, please visit www.wowtcg.com/op.

About Upper Deck International

Starting out in 1999 and quickly becoming a leader in Trading Card Games based on popular licensees such as World of Warcraft, Upper Deck International is now an important player in the toy and entertainment industry. With headquarters based in The Netherlands and offices around Europe as well as Australia, Hong Kong and Japan, UDI holds strategic positions in key entertainment markets. Having secured exclusive pan-European toy rights with companies such as Moose (Crazy Sound and Spongi), Playmates (Yu-Gi-Oh! 5D’s) and All-in-One (Mickey Says), and regional distribution for brands Bakugan and Tech Deck (Spin Master), Dino King toys (Playmates) and Gormiti (GP), UDI is also investing heavily in IP development. An original line of pre-school products including Scrolly and Kikaboo! has been developed under classic Disney licenses and complete rollout is scheduled for the spring of 2010. For additional information please visit: www.upperdeck-international.com.

About Upper Deck

Upper Deck is the leading sports and entertainment trading card and collectibles company. For more information on Upper Deck and its products please visit www.upperdeck.com.

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