Powerful new ‘Gold’ and ‘Colossal Rare’ Dinosaur and Move

Cards Added via Second Expansion Set to Dinosaur King™ TCG

Carlsbad, CA (August 12, 2009) – Just in time for back to school, the Upper Deck Company is ready to release the latest booster expansion for the Dinosaur King Trading Card Game, entitled Alpha Dinosaurs Attack. Featuring all the main characters and dinosaurs from the popular “Dinosaur King” TV series including Max, Rex and Zoe, Alpha Dinosaurs Attack will allow players to add powered-up Alpha versions of their favorite dinosaurs to their Dinosaur King decks.

The Dinosaur King Trading Card Game is an action-packed, easy-to-play TCG based on the exciting Dinosaur King animated series currently airing on Saturday mornings during The CW4Kids programming block on the CW Network. Join the D-Team as they travel the world searching for lost Dinosaur cards that wield the power to bring dinosaurs from the past back to life! Every episode is a special adventure and offers a new opportunity to collect more cards. At the end of each episode, a new dinosaur is highlighted for kids to discover and collect from the Dinosaur King TCG. Remember: Whoever controls the cards controls the dinosaurs!

Alpha Dinosaurs Attack boasts 100 new cards to collect including 10 new character cards, plus 10 new Colossal Rare cards with exclusive artwork. In addition to learning exciting factoids about some of the newly unveiled dinosaurs, “Dinosaur King” fans should look for potent cards such as “Alpha Acrocanthosaurus” – this powerful and rare card can deal extra damage to your opponent, whether it’s attacking or defending. Collect all Alpha Dinosaurs Attack cards and make your move to become the Dinosaur King!

There are nine cards per booster pack, 24 packs per booster box. Every pack includes one foil card. Visit www.DinosaurKingTCG.com for more information.

About Upper Deck

Upper Deck is the leading sports and entertainment trading card and collectibles company. For more information on Upper Deck and its products please visit www.upperdeck.com.

SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America’s Web site is located at www.sega.com

With U.S. headquarters in New York City, regional offices for its trading card business in San Diego, California and international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global organization devoted to the creation, development, production, broadcasting, distribution, licensing and manufacturing of children’s entertainment products.

Through its wholly owned subsidiaries, 4Kids produces animated television series and films, distributes 4Kids’ produced or licensed animated television series for the domestic and international television and home video markets, licenses merchandising rights worldwide to 4Kids’ owned or represented properties, and operates Web sites to support 4Kids’ owned or represented properties. Through its majority owned trading card company and website company, 4Kids produces and markets collectible trading card games. Additionally, the Company programs and sells the national advertising time in “The CW4Kids,” the five-hour Saturday morning children’s block which airs nationally on The CW Television Network.

Additional information is available on the www.4kidsentertainment.com corporate web site and at the www.4kids.tv game station site.