Upper Deck Announces Calendar Changes

To Dinosaur King Product Launch Schedule

Alpha Dinosaurs Attack set slated to release on August 4

North Las Vegas, NV (May 29, 2009) – The Upper Deck Company has just announced that it will be making some strategic changes to the upcoming release dates for its popular Dinosaur King Trading Card Game. The changes will provide a better experience for players and ensure that future releases coincide with the upcoming TV show episodes from Season 2, which are scheduled to start airing in September 2009, in TheCW4Kids Saturday morning block on The CW television network.

With this revised plan, the third expansion set, Alpha Dinosaurs Attack, will now release on August 4, 2009. This change will give Dinosaur King players and fans more time to complete their Colossal Team Battle expansion collections. Players can now look forward to strengthening their decks and collections with the powerful new cards in Alpha Dinosaurs Attack just in time for back-to-school activities.

Additionally, the fourth Dinosaur King expansion, Black Dinosaur Rampage, will now be combined with the upcoming expansion release, Dinotector Showdown, and is scheduled to release on November 17, 2009. The joint Dinotector Showdown expansion will now be an impressive 160-card set including the powerful Black Dinosaurs and jaw-dropping Fusion Moves originally scheduled to appear in Black Dinosaur Rampage.

“I’m confident that with the combined expansion and the fact that our marketing efforts are synching up nicely with the Season 2 episodes that this will all translate to positive rewards for both TCG fans and retailers,” said Ana Pereira, Upper Deck’s Dinosaur King Brand Manager. “We look forward to each of these upcoming launches becoming great successes.”

About Upper Deck

Upper Deck is the leading sports and entertainment trading card and collectibles company. For more information on Upper Deck and its products please visit www.upperdeck.com.

About SEGA of America, Inc. 

SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America’s Web site is located at www.sega.com

About 4Kids Entertainment

With U.S. headquarters in New York City, regional offices for its trading card business in San Diego, California and international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global organization devoted to the creation, development, production, broadcasting, distribution, licensing and manufacturing of children’s entertainment products.

Through its wholly owned subsidiaries, 4Kids produces animated television series and films, distributes 4Kids’ produced or licensed animated television series for the domestic and international television and home video markets, licenses merchandising rights worldwide to 4Kids’ owned or represented properties, and operates Web sites to support 4Kids’ owned or represented properties. Through its majority owned trading card company and Website company, 4Kids produces and markets collectible trading card games. Additionally, the Company programs and sells the national advertising time in “The CW4Kids,” the five-hour Saturday morning children’s block which airs nationally on The CW television network.

Additional information is available on the www.4kidsentertainment.com corporate web site and at the www.4kids.tv game station site.