By setting the release at October UDE is making it clear they want this to be a hot christmas item. With most everyone on this site saying they intend on buying cases worth at launch, and this site being only a small fraction of a percent of the total population who will buy these minis, UDE is gonna have to make a massive production run of this game to avoid a fate similar to the Wii. By that I mean a huge intitial hype, followed by sold out stores for months at a time, and ending with people becoming dissatisfied.